We understand you bought a retail copy of PrintMaster v9 and have questions to what your redemption code is. Please be aware that in the image below, is an example of the insert you may have received inside the box. The redemption code is incorrectly referred to as a License key. In order to redeem your product, simply visit the website you need for the platform you are using and input the code on the redemption code field to redeem your product. Once the registration process is complete we will email you a download link and an activation key that will pair together to open your purchase. If you continue to have issues please send an email to support@encore.com and we will be happy to troubleshoot the issue.